Get Noticed. Land Sales. Make a Difference.
Nurture soul-driven business growth with SEO website copywriting powered by story & crafted for your people.
With a conversion-focused freelance website copywriter.
Stop: flailing for leads. Start: embracing curated, story-fueled copywriting that spins threads of SEO gold into prose and reads like your dream clients’ favorite novel.
Hi. I’m Niki, a copywriter for websites and content writer for blogs.
My creative copy utilizes thoughtful SEO strategy to get you in front of your target audience while leveraging the power of storytelling to convey your passion, your unique edge, and - most importantly - why you’re worth buying from.
“Working with Niki on my website copy has been an exceptional experience.”
“Her attention to detail and dedication to delivering high-quality content have truly impressed me. The rewritten pages are clear, engaging, and perfectly aligned with our vision at the DreamCatcher Circle. I highly recommend her writing/rewriting services to anyone looking to enhance their content."
Eva N.: Death Doula, End-of-Life Educator + Speaker
The word is out. It’s 2025 and people are sick of being sold to. That’s why, when the best copywriting puts stories first, the sales become effortless.
From my 7+ years in advertising, in copywriting, and as a death doula, here’s what I know: humans are inherently storytelling creatures.
Since time immemorial, storytelling has connected communities and cultures.
Our very biology drives us to understand story, the “why,” to connect the dots that spin a compelling tale.
Stories woven from the heart (read, not from an AI chatbot) have always been the gateway to opportunity, to business relationships that last.
When you invest in your website copywriting, you’re not just paying one more bill.
You’re embracing a wholehearted “yes” to cultivating the connection your clients are craving.
You’re claiming something bigger than the status quo, defying the bitter claim that “life is just a race on the rat wheel.”
Instead, you’re acknowledging that you can do the work you love…and you can still be profitable.
That business owning can be as easy as watching the Stripe notifications roll in while sipping your morning tea.
That’s what story-focused website copywriting can do.
That’s what’s possible for you and your business.
In-depth, educational blog posts
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Website copy
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Sales and landing pages
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Digital ad copy
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Social media content + strategy
In-depth, educational blog posts · Website copy · Sales and landing pages · Digital ad copy · Social media content + strategy
My creative copywriting services put the *pizzazz* in your sales copy and blog posts, helping you and your business:
Get found by potential clients by increasing your website’s visibility, traffic, and overall brand awareness with SEO-friendly writing.
Hone a razor-sharp edge on your business’s benefits so your customer knows exactly what’s in it for them.
Foster new business leads through organic social media traffic and/or paid ads
View select samples of how I’ve helped clients tell their brand’s story and generate more leads.
The Copywriting Services
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SEO Website Copywriting
Your website is the place for your brand to shine, so let’s create copy so polished we can see our faces in it.
I’m a whiz at working with what we already have, or building a website from the bottom up.
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Blogs, brand voice, social media & other assorted copywriting
Nailing that perfect headline to stop an endless doomscroll?
Dreaming up topics for your blog posts? Trying to wrangle up your social media strategy?
Now that sounds like a job for the pros. Like me.
Hi! I’m Niki Lei, copywriter, storyweaver, 2-time entrepreneur, and your new business buddy.
My 7+ years of advertising experience have taught me that powerful storytelling is the driving force behind every successful brand I have worked with.
Yes, I know what it takes to get inside the minds of prospective clients.
Yes, I know how to root out your audiences’ pain points. And certainly, I know what makes someone click “buy.”
But at the end of the day, your stories are what drive brand loyalty.
They are what turns a one-time customer into a devoted, repeat client.
As a longtime writer and teller of stories (my own and my clients’), I relish infusing your inherently beautiful, deeply human stories into your brand – making you stand out in a business world increasingly dependent on AI.
My extensive background in marketing has taught me not only the art of human-first advertising, but it’s helped me master the art of adaptability as well.
I’m a whiz at slipping into your brand voice and authentically connecting with your people.
Whether you’re a sassy women’s health coach or a gentle therapist who sounds like a friend, I’m the chameleon who does it all.
As Featured On:
“Niki helped me figure out how to reorganize my site so that people could quickly find what they were looking for, and so that search engines could find me too. My stats are climbing like crazy right now.”
If it weren’t for Niki I would still be looking at my analytics thinking 240 unique visitors per month is great. But I had a 70% bounce rate! Meaning people showed up to my site and just left immediately.
I’m so fired up. And my 29 yr old daughter no longer gasps in horror at my home page!
Joyce Mitchell: Educator, Founder of Utah Funeral Alliance
My 100% organic, AI-free copy is crafted to get your business seen and help you land sales without sounding “sales-y.”
Transform your brand’s story into elegant, bestseller-list-worthy prose: all while making a deeper impact.
Ready to watch those Stripe sale notifications roll in? Let’s work together to curate your dream messaging.