Niki Lei Writes is a boutique copywriting studio that believes brand story is the heart and soul of copy that converts.

Conversion-Focused SEO Copywriter for Websites + Content Writer for Blogs

Bespoke copywriting that puts your brand’s story first and gets your offer, product, or digital course into the hands of your ideal audience.

Writing is kind of my thing. Working with clients that fill your soul – and bank account – with abundance: that’s your thing.

I believe in the power of passion, stories, and the words that convey them both.

As a fellow business owner, I understand that fire roaring in your belly, the unquenchable thirst to do work that makes a difference.

I understand, too, the raw, unadulterated fear. Fear of not doing enough. Fear of your soul-work being financially untenable. Fear of not standing out amongst a sea of competitors.

But I’ve been there, and I know: your passion is profitable.

You only need the right words and strategy to articulate just how set apart from the masses you are.

And if you don’t know exactly what sets you apart? Don’t worry - we’ll uncover that, together.

In our historically unprecedented era of 8 second attention spans, good copywriting isn’t a “nice-to-have” in your brand’s playbook. It’s mission-critical: the cover, the housing, binding together your story & strategy.

“Don’t judge a book by its cover.” Everyone says it, but they judge anyway.

So let’s face the truth: first impressions are everything to your potential client base.

That’s why I serve up copy that puts your brand’s best foot forward and hooks your audience from the start.

My “special sauce:” blending 7+ years of experience in graphic design & advertising with my expertise in creating story-driven copy that connects & converts.

As a designer immersed daily in the world of marketing and advertising, I’ve spent years honing my ability to get inside consumer’s minds.

Utilizing my hard-earned insight, I tailor my work to speak to the needs of an audience through the voice of the brand.

I bring this same tried-and-true expertise to my copywriting, where I craft powerful copy that captures your audience and makes your business shine.

Consider me your copy arm, the extension of your creative team to ignite your brand voice and attract the right customers so you can grow with alignment and ease.

Based in Salt Lake City, Utah, I work with local businesses and brands worldwide.

“Niki has been wonderful to work with - the whole prospect of creating a website was really daunting, but she was so reassuring.”

“She regularly elicited input and feedback from me, and I've been really happy with the end result. She's also just an awesome human - kind, caring, warm, and responsive. I wouldn't hesitate to hire her again!”

Chandra A.

My copy is 100% organic, people-focused, and *gasp* AI-free.

Listen, it’s time for some real talk.

When we work together, you can rest assured knowing your copy will be fully, uniquely handcrafted: for humans, by a human. No bots involved.

Why? Because bots can’t infuse humans into stories.

In today’s world of AI and other shortcuts, I don’t believe in delivering mediocre copy-and-paste messaging spat out by a computer algorithm. Nope.

Around here, my writing puts authenticity on a pedestal, not the ever-coveted and soulless “productivity” of a robot. I embrace my humanness - and the humanness of my clients’ - which leads to stories and brands infused with substance.

Can I tell you a secret? I hate sales-y writing. Like, “instantly-delete-report-and-block-from-my-inbox-hate-it.”

So you can be damn sure I won’t be taking on any kind of slimy sales tone for your copy.

Because, guess what? I have my own methods of persuading, inspiring, and converting your audience in ways that DON’T exude “pick me!” energy.

So what are you waiting for? Let’s get crystal-clear on your brand message across your website, blog, and social media channels to magnetize those dream clients on repeat.

Worried about the process? Don’t be! Your success begins with three easy steps.

  • Discover

    Head over to the contact form to tell me a lil’ about yourself and your business. I’ll respond within 1-2 business days to schedule a call to chat about pricing, your goals, needs, and especially how I can help.

    Depending on the type of project, I may send you a questionnaire to kick off our time together.

  • Ideate

    This is when I sharpen my pencils, brew some coffee, and get to work!

    When I’m ready to “wow” you with your first draft, I’ll send it for approval. But forget messy napkin scribbles; my “first drafts” are equivalent to some writers’ final product.

    One last thing: I believe in 200% client satisfaction, so I’ll keep refining and polishing your copy until it speaks to your soul.

  • Execute

    That’s a wrap! I’ll send over the final, approved copy, ready for you to install into your website or ad campaign. Kick back, pop a cold one, and let’s celebrate!

Although I’m a remote creative copywriter squirreled away in my home office copy-cave, I prefer to imagine something a little more…well, more:

Niki Lei Writes is a cottage-core copywriting studio nestled among the jagged peaks of the Wasatch Mountains in Salt Lake City, Utah.

Pine-scented candles burn low as I scribble notes for various client projects before noticing your incoming email.

Taking a sip from my morning coffee, I read: “I’ve tried everything. But I’m not getting found online. I’m so burnt out. Social media is devouring my soul. I need words. I need to be discovered. I need help.”

And with a smile, we begin.

Tasty Tidbits

  • I help my clients tell their life stories through the documentation of self-published books and legacy projects. I trained to become a death doula in 2019 after the concept of studying death care essentially saved my life. (Yeah, it’s a long story, and I’m here for it)

  • I love long hikes. Like, “I-love-them-like-crazy.” So much so that I hiked 900 miles on the Appalachian Trail. In one shot. That long walk from West Virginia to Maine? It was the best summer of my life. And I’m writing a book about it all.

  • After closing my laptop and leaving the office, I spend a few days a week infecting other girls with my “horse-crazy” status. I’m proud to be a horseback riding instructor teaching confidence and life skills through Bridle Up Hope.

    Oh, and also, seeing kittens will elicit more squeals than seeing human babies. Guaranteed.

  • I’m interested in astrology and human design, but admittedly, I’m flummoxed by both! If this is your area of expertise, hit me up! All I know is I’m an INFJ and it describes me to a “T.”

    I’m also neurodivergent, and I consider my autistic traits to be my superpower. Attention to detail? Check. Obsessive? Check, check. The results? Better copy from a detail-obsessed writer.

Hire the Utah-based copywriter serving clients worldwide.

Isn’t it about time you broke up with writer’s block and overwhelm?

Take a look at how I can elevate your brand and unload your plate: all while leaving unhealthy attachments behind for good.
(If only all breakups were as easy as this…!)