CASE STUDY: WEBSITE COPYWRITING
Sales Page Copywriting for The DreamCatcher Circle
EVA’S BRAND VOICE
Guiding | Professional | Caring | Ancient Wisdom
“Working with Niki on my website copy has been an exceptional experience.”
“Her attention to detail and dedication to delivering high-quality content have truly impressed me. The rewritten pages are clear, engaging, and perfectly aligned with our vision at the DreamCatcher Circle. I highly recommend her writing/rewriting services to anyone looking to enhance their content."
Eva N.: Death Doula, End-of-Life Educator + Speaker
THE CLIENT
Eva is an end-of-life doula and the founder of The Dream Catcher Circle, where she provides doula services to her community. She focuses on Hispanic populations, hosting numerous educational end-of-life events and directing underrepresented communities towards crucial resources that can be useful at the end of life.
THE CHALLENGE
Eva’s initial copy drafts did not successfully highlight her unique skills and offerings as a doula. Her copy was too long and failed to make a direct connection to her audience. My task was to rewrite the copy, page by page.
THE MESSAGING STRATEGY
Eva’s voice is compassionate and wise, a no-nonsense tone that cuts straight to the point while still remaining sympathetic.
The task was to trim away the excess “fat” to expose the heart of her brand tone beneath.
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Ready to become my next success story? Let’s get you signing new clients with magnetic, aligned copy.
I’m so excited to make this your reality. Tell me about yourself so we can start collaborating.