PROJECT: DIGITAL AD COPYWRITING
Digital Ad for LensCrafters (Spec)
BRAND VOICE
Stylish | Excellence | Knowledgeable
THE CLIENT
LensCrafters is a retailer offering prescription eyewear from a variety of brands, along with services like eye exams and other vision care.
THE CHALLENGE
This digital ad is meant to increase eye exams booked with LensCrafters.
THE MESSAGING STRATEGY
This ad captures the attention of readers by getting them to think about their vision in the future. The messaging highlights the importance of attentive and routine vision care, appealing especially to millennials and those that are willing to spend on slightly higher-end products.
Customers are also more likely to purchase a frame after an eye exam. This ad aims to get customers in the door by promoting their eye exams.
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