PROJECT: DIGITAL AD COPYWRITING
Digital Ad for The New Yorker (Spec)
BRAND VOICE
Insightful | Intelligent | Promotional
THE CLIENT
The New Yorker is a magazine featuring a wide selection of articles, essays, satire, fiction, and poetry. This publishing staple prides itself on its in-depth reporting and collection of stories that simultaneously delight and inform their readers.
THE CHALLENGE
The purpose of this digital ad was to drive subscriptions for the digital version of The New Yorker.
THE MESSAGING STRATEGY
This ad needed to appeal to The New Yorker’s target demographic: readers between the ages of 30-50 with a household incomes of $75K. These readers are tech-savvy and want to stay informed while keeping their finger on the pulse of what’s happening in the arts. This is an on-the-go audience who rarely carries a physical copy of any sort. Therefore, this ad had entice readers to subscribe to the digital publication so they could stay up to date on the most important topics of the week.
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